In the Balance is a resource center for journalists, to help them make their reporting more inclusive of women’s perspectives and voices, and more representative of the world we live in by applying a gender-lens approach.

Just like a lens can help the eye see better, a “gender lens” allows us to consider the powers at play that have to do with gender in any given situation. Applied to journalism, this means taking into account how gender affects people and events at all stages of producing a news story, to ensure a fuller, more nuanced picture, and richer, more informative news where the audience feels included.

It seems like the most obvious step to take, but we all know it can be tough to find new, credible sources. Luckily, there is a growing number of databases indexing women experts. We’ve put together a list of some of those, as well as a list of helpful grassroots initiatives and organizations for you. Maybe it’ll spark some ideas, and help save you some time.

Oftentimes, research is reported on for a main finding that is deemed newsworthy at one time. But nested in reports and studies are details and bits of information that can spark an idea for a story. Want to start digging? We have a selection for you on a variety of topics to get you started exploring how gender intesects with all beats.

Many journalists all over the world have been doing this work for years. Yet, gender-sensitive journalism remains underrecognized and sometimes, even, misunderstood. To help you get a more concrete sense of what it means to apply the gender lens throughout different stages of the journalistic process, we compiled some advice from renowned reporters and editors.

Untold Stories: Experts’ POVs> View all articles

Women marching the streets of Washington D.C., United States in October 2021 (Gayatri Malhotra / Unsplash)

What does International Women’s Day mean in 2023?

Untold stories

Three organizations that work daily to achieve gender equality (Equal Measures 2030, Equimundo and Women in Global Health) tell us what March 8 means to them.

A technician washes arrays used in genome-wide association studies at the Cancer Genomics Research Laboratory, in Maryland, the United States. (National Cancer Institute / Unsplash)

Women in STEM and the Power of Mass Media

Untold stories

When trying to understand why science, tech, engineering, and math remain so male-dominated, it’s necessary to examine how we interact with them through culture.

Laura Aumeer, Europe-Asia department director at Conciliation Resources (© Teofil Rewers)

Laura Aumeer: “If We Don’t Include Women, We Miss Out on Half the Expertise in the World”

Untold stories

The Europe-Asia department director at Conciliation Resources says women play an essential, but often under-recognized, role in peacebuilding. She gets into the why and the how, and shares some resources and tips for sharper, more inclusive conflict-related stories.

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Peer-to-Peer: Hear from experienced journalists> Access all episodes

For our first episode of “Peer-to-Peer,” we sat down with former gender director at the New York Times Francesca Donner for tips on how to produce more layered stories.

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In our third episode of “Peer-to-Peer,” Bloomberg’s Global Standards Editor tells about the ways in which the business and finance-focused news organization is making its reporting and newsroom more inclusive.

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Reporting at the intersection between gender, caste and disability, the 27-year-old data journalist (BehanBox, FT, IndiaSpend, Nikkei Asia…) has learned to uncover the stories that hide under statistics. In a new episode of “Peer-to-Peer”, she tells us about her data journey, and shares useful tips for those of us who aren’t data specialists.

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Gender in the News: Analyses & Examples> View all articles

From left to right, top to bottom: Francesca Donner, Mariya Shahsawar, Pamela Morinière and Haanya Malik

2022: A Turning Point for Women in the News?

In the Newsroom

Afghan reporters Mariya Shahsawar and Haanya Malik, US-based editor Francesca Donner, and French gender expert on media and head of Communications at the International Federation of Journalists Pamela Morinière reflect on the past year and what it means for the future of journalism.

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Hot Off the Press: The Gender Data Gap

In the Newsroom

Here’s a selection of pieces that caught our attention in relation to the “gender data gap,” our focus theme in February 2023.

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Hot Off the Press: Women & Climate Edition

In the Newsroom

Here’s a selection of pieces that caught our attention in relation to “women and climate,” our focus theme in November 2022.

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Newsletter: The gender lens in action, one theme at a time> View all newsletters

Not to be all doom and gloom, but the next pandemic might be right around the corner, experts warn – it’s “inevitable.” We’ve heard of Disease X in the last few months, and although no clear global threat has been identified for now (despite the current worldwide cholera outbreaks), the world isn’t equipped to face another global pandemic quite yet.

It’s tough when, in the wake of an election where populism triumphs, we’re reminded how big of a role and responsibility journalism holds in what happens in society. We might avoid thinking about it on the daily or even somehow momentarily forget, but when the results of a ballot are confirmed, we have to face the facts: The news industry played a part in this outcome.

2024 is an election year in over 80 countries. Nearly half the global population has already voted or is expected to in the next eight months. Whether local, national, or international, these ballots are connected to the broader world context. While the top concerns for potential electors seem to be inflation, poverty, and social inequality, many politicians have chosen to put migration (once again) on their list of priorities when campaigning.


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Data & Reports: Follow the thread> View all articles

What Is the Gender Data Gap, and Why Does it Matter?

Data & Studies

There’s a lack of information about how half of the population experiences the world. Being aware of what can’t be seen (at first) is important to reflect the world more accurately in the news.

Gender Inclusion in Media: A Selection of Insightful Reports

Data & Studies

Want to dig deeper for good data and stories about popular culture through the gender lens? Here’s a selection of reports that will get you started.

(Source: The Global Media Monitoring Project)

As Seen in the News: Women & Pop Culture

Data & Studies

A look at how much the news covers popular culture, and what place is given to women in these spaces.


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